Volkswagen partners with Ministry of Tourism’s ‘Clean India’ campaign

Volkswagen, Europe’s largest passenger car manufacturer had launched its Think Blue. campaign in India in March last year. Keeping in line with this pledge, Volkswagen has undertaken many initiatives to keep Indian cities clean and green following the introduction of this campaign.

The biggest step so far comes now with the association with the Ministry of Tourism’s ‘Clean India’ campaign. Volkswagen will be supporting the government in its initiative to keep India cleaner and greener.

The inauguration of this campaign will be held at India Gate, New Delhi today on January 10th.

On the occasion of the inauguration of this campaign Mr. Neeraj Garg, Member of Board & Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said “ Ever since the launch of our Think Blue. campaign in India we have been initiating numerous cleaning drives, campaigns to plant more trees and to stop littering our surroundings by creating art pieces from the scrap that people throw.”

“Today, he added we have taken another step in order to encourage more people to pledge towards a cleaner India by supporting the Ministry of Tourism’s campaign of ‘Clean India’. It is an honour to be able to work together with the Indian Government towards fulfilling our pledge to Think Blue. for a beautiful India.

In an another news the Minister of Tourism Subodh Kant Sahai urged the Indians to keep the the country clean. Every Indian has a duty to keep the country's heritage safe and clean, union Tourism Minister Subodh Kant Sahai said Monday, urging people to join the Clean India campaign in large numbers.

Inaugurating the 3-D show on Clean India campaign at India Gate lawns here, the minister said every section of society should join the campaign to promote India as a major tourist destination.

"India is a country with rich heritage and it is the duty of every Indian to keep it clean and safe", Sahai said.

"It is we, the people, who can make India an Incredible India by making ourselves credible and involving the public and the private sectors in keeping our monuments, beaches, stations, bus stops and other destinations clean," he added.

The event was organised to make people aware of country's rich and vibrant heritage and efforts needed to preserve it.

The Clean India campaign was launched by tourism ministry in December last year to improve quality of services and provide a hygienic environment in and around tourist destinations across the country.

The ministry had conducted a survey in some selected sites which revealed that hygiene and sanitation in tourist destinations was a concern among foreign and domestic tourists.

Source: IANS